FlyerTalk’s Homepage Redesign

FlyerTalk's Homepage Redesign:
This project at InternetBrands involved redesigning FlyerTalk's Homepage which experienced a loss of traffic over the years. Article Pages represented a small percentage of traffic on the site, but also the section of the site that is growing at the highest rate. At the time, Forum Pages still represented the largest percentage of traffic on the site, but they got very little coverage on the Homepage. Therefore, we planned to have a more integrated experience with Articles AND Forum Threads to bring the audience together. Please note, Visual Design and Illustrations were done in collaboration with my amazing coworker, Jesse Wong.
Date: