Fodor’s Best Road Trips in America

Fodor's Best Road Trips in America:
This project at InternetBrands involved creating "The Best Road Trips in America" Landing Page with Road Trip Itinerary Child Pages, and promoted this by adding a Featured Road Trips Widget to the Homepage in addition to smaller widgets on other pages. Due to the coronavirus pandemic, we decided to prioritize surfacing road trips related content on the site because we predicted it would be the first method of travel our audience is interested in once quarantine regulations are lifted/loosened based on research we’ve gathered from search trends, competitors, and our own user surveys. Please note, Visual Design and Illustrations were done in collaboration with my amazing coworker, Jesse Wong.
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