Fodor's Destination Redesigns:
This series of projects at InternetBrands involved redesigning Fodor's Destination Tree. Our goals were to build better pages from an SEO perspective, encourage users to consume more content by laying it out in a more engaging way, and encourage users to travel further down the funnel to pages where they're more likely to convert on affiliate actions such as booking a hotel. Please note, Visual Design and Illustrations were done in collaboration with my amazing coworker, Jesse Wong.Date:
August 16, 2021